Shop Kids' Clothes from George at ASDA...
About George at ASDA
George is the clothing brand of UK supermarket ASDA, founded in 1990 by designer George Davies (also the founder of the Next chain in its modern form, and later of M&S's Per Una range). The kids' clothing line at George at ASDA is one of the UK's most popular destinations for affordable, well-made children's clothes — covering everything from baby and toddler basics through to teen-friendly styles, with regular new ranges added throughout the year.
George Kids' Clothes for Boys & Girls
The George kids range covers boys' and girls' clothing across all the everyday categories: T-shirts, sweatshirts, joggers, jeans, leggings, dresses, skirts, shorts, hoodies, jumpers and pyjamas. Sizes typically span newborn (Tiny Baby and First Size) through to age 16, with separate baby, toddler, younger kids and older kids size brackets, so it's easy to dress siblings or build a coordinated wardrobe across age groups.
School Uniform from George at ASDA
George at ASDA is one of the UK's most popular destinations for school uniform. The school range covers polo shirts, school trousers, school skirts, sweatshirts, cardigans, school dresses, PE kits, school shoes and school accessories. Tougher reinforcements at knees and elbows on selected ranges, easy-care fabrics, and very competitive multi-pack pricing make George a perennial back-to-school favourite for parents balancing durability with budget.
George Kids' Shoes & Trainers
The George kids' shoes range is another high-volume category — covering school shoes, kids' trainers, sandals, wellies, slippers and party shoes for boys and girls. Trainer styles span everyday plain white, retro stripes, character licences (where available) and sport-inspired designs, with sizing usually from infant 4 through to junior size 6.
George Kids' Pyjamas & Sleepwear
George kids' pyjamas are a staple of the children's range, with seasonal collections that often include character licensed designs (where available), Christmas pyjamas, fluffy fleece sets for winter and lightweight cotton shorts sets for summer. Matching family pyjamas and big-brother / little-sister coordinating sets also appear regularly throughout the year.
Party Wear & Special Occasions
For special occasions, the George kids range includes party dresses, occasion outfits, suits and waistcoats for page boys, communion outfits, Christmas dresses and bridesmaid styles. Seasonal pieces — including Halloween costumes and World Book Day dress-up outfits — typically appear in the run-up to relevant dates and can sell out quickly.
George Kids' Sale
George at ASDA runs regular sale and clearance events throughout the year, with the biggest reductions typically appearing during end-of-season clearance (post-summer in August / September, and post-Christmas in January). Mid-season flash discounts also appear across kids' clothing — especially on school uniform during the post-back-to-school window.
UK Kids' Clothing Comparison
| Retailer | Style | Price Tier | Online |
|---|---|---|---|
| George at ASDA | Everyday, school, party | Budget | Yes |
| Tu at Sainsbury's | Everyday, school | Budget | Yes |
| F&F at Tesco | Everyday, school | Budget | Yes (Tesco Clothing) |
| Matalan | Everyday, occasion | Budget | Yes |
| Primark | Everyday, fast fashion | Budget | No |
| Next | Mid-market, school | Mid | Yes |
| M&S Kids | Quality basics, school | Mid | Yes |
| H&M Kids | Trend-led basics | Budget–Mid | Yes |
Frequently Asked Questions
Where can I buy George kids' clothes online?
George kids' clothing is available online at the George at ASDA website (direct.asda.com/george), as well as in larger ASDA supermarkets across the UK. Click & Collect to local ASDA stores is typically free, with home delivery available on standard order thresholds.
Does George at ASDA sell school uniform?
Yes. George at ASDA is one of the UK's most popular school uniform retailers, selling polo shirts, school trousers, skirts, sweatshirts, school dresses, PE kits and school shoes. Multi-pack pricing — particularly on polo shirts and trousers — makes George a budget-friendly choice for parents stocking up at the start of term.
What size range does George kids cover?
The George kids range typically covers Tiny Baby and First Size through to age 16, with separate baby, toddler, younger kids and older kids size brackets. Sizing is generous and usually true to age, though it's always worth checking the size guide on individual product pages, as fit can vary slightly between styles.
Is George kids' clothing good quality?
George kids' clothing is generally regarded as good value for the price point, particularly on everyday basics, school uniform and sleepwear. The brand consistently performs well in consumer reviews for durability on school items (knee-reinforced trousers, easy-care polo shirts) and for soft fabrics on baby and toddler ranges.
When is the next George kids' sale?
George at ASDA runs regular sales throughout the year, with the biggest reductions during end-of-season clearance — typically late August / September and after Christmas in January. Mid-season flash discounts also appear several times a year across kids' clothing, especially on school uniform after back-to-school.
Can I return George kids' clothes?
George at ASDA items can typically be returned within the standard George returns window, either by post or to a participating ASDA store. Check the George website for current returns policy details and any sale-specific conditions.
Does George kids do baby clothes?
Yes. The George baby range covers Tiny Baby and First Size through to 24 months, with sleepsuits, vests, baby grows, baby outfits, baby shoes, hats and accessories. The baby section is one of George's most popular categories, particularly for everyday essentials and multi-pack basics.
How does George kids compare to Tu, Next and Matalan?
George at ASDA, Tu at Sainsbury's and F&F at Tesco all sit in a similar supermarket-clothing price tier, with strong school uniform ranges and value-led everyday basics. Next typically sits a step up in price and style positioning, with broader brand collaborations. Matalan is broadly comparable to George on price but with a slightly more occasion-focused range.